Advantages of Aoyama

Characteristics by legal fields/technical fields

Aoyama & Partners is one of Japan’s leading patent firms, with a total of approximately 300 staff, including approximately100 patent attorneys.
We cover all fields from life sciences, chemistry/materials science, Electricity, electronics, IT, mechanical engineering to designs, trademarks and legal affairs,
and handle applications, trials, litigation and all other IP-related matters, both inside and outside Japan.

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Life Science

Support our clients’ patent strategies, utilizing our track record and
know-how based on years of experience and trust.
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Aoyama & Partners started out in the field of pharmaceuticals when it was founded, and has specialized divisions for the pharmaceutical, agrochemical, biotechnology and food fields. We have more than 20 patent attorneys in charge, and we are proud to say that our achievements, whether domestic or foreign, are outstanding among patent firms in Japan. We have extensive experience in the pharmaceutical field, staying up-to-date with the advancement of technologies and new modalities, and continue to accumulate know-how for acquiring rights.

Given the huge value of a single pharmaceutical patent, efficiently and strategically obtaining patents related to pharmaceuticals (including substance, manufacturing, formulation, and use patents) is an efficient way for protecting our clients’ businesses. Aoyama & Partners not only supports its clients through its expertise in technology, but is deeply involved with its clients from the point of proposing patent strategies.

In addition, registration of a patent term extension, which compensates for the period during which the patent right could not be implemented until approval by the Ministry of Health, Labour and Welfare, extends the period of patent exclusivity for drugs that have been placed on the market, and thus greatly advances our clients’ business performance. We have a wealth of experience in registration of patent term extensions, particularly in cases involving foreign pharmaceutical manufacturers.

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Chemistry and Materials Science

A detailed and dedicated system
for each material and each client
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A major characteristic of the chemistry and materials science field is the extremely broad range of inventions. We handle a wide variety of inventions in both inorganic and organic fields, including metals, ceramics, semiconductors, polymers and small molecules. When we look at the properties of materials, the range of technologies to handle materials with added chemical and physical properties (electrical, optical, mechanical, etc.), such as resin (polymer) materials as functional or structural materials, fibers, environmental and energy-related materials, metallic materials, semiconductor materials, electronic materials and construction materials is further expanded.

Aoyama & Partners also has more than 20 patent attorneys in charge of this field. We provide more specialized and higher quality services by subdividing a wide range of fields and assigning a person in charge of each, and then establishing a meticulous system dedicated to each client. Our client base ranges from large corporations to small and medium-sized enterprises, and recently we have been receiving an increasing number of consultations from universities and venture companies.

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Electricity, electronics, IT, mechanical engineering

A group of experts
working closely with businesses
to create valuable patents
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Technical fields such as electricity, electronics, IT, and mechanical engineering are often at the core of products and services and are therefore vital to businesses. Having the right patent strategy can greatly enhance business development. For example, patents and applications can be used to prevent newcomers from entering into a specific market or to exploit gaps between existing patents to establish a foothold in the IP landscape.

At Aoyama & Partners, we carry out careful consideration of both our clients' technical features and their business aims, so that we can propose an application strategy that is consistent with the client's development. All of our staff members are well versed in both technology and business and can provide assistance not only in obtaining patents, but also in utilizing patents beyond the grant.

In these fields, it is also common for family applications to be filed in multiple countries and regions. At Aoyama & Partners, we have a system in place whereby these family applications are handled consistently by the same person, allowing us to proceed with interrelated procedures in a unified and strategic manner. The technical information and business background obtained in the initial meetings are used to ensure consistency across the entire portfolio.

With our expertise in patent law as well as our business sense and developer's perspective, we can provide our clients in the electronics, IT, information and mechanical engineering fields with strong support.

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Design

Protecting the rights of industrial products
with patents and designs
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Since designs are concerned with the shape and form of an article, they are generally handled by trademark attorneys. At Aoyama & Partners, however, the design team is part of the patent division and works closely with patent attorneys who have a background in technology. We strategically use designs in combination with patents to protect a product from different aspects.

For example, a replacement part must have a certain shape in order to be incorporated into the main body of the product, but if it is difficult to obtain a patent, there are ways to prevent infringement by using a design to protect the shape of the part. Aoyama & Partners handles patents and designs in this integrated manner to meet the needs of its clients.

Another major advantage is that we have four patent attorneys specializing in designs. Laws concerning designs vary considerably from country to country, but we have a large group guided by our four specialized attorneys, which enables us to handle designs in a wide range of countries.

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Trademark

Strengths in strategic consulting and
global experience and know-how
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At Aoyama & Partners, we go beyond mere trademark acquisition to provide strategic consultative support with an eye to the future, based on a thorough understanding of the client's business development and brand strategy. In addition, with more than 10 patent attorneys in charge of trademarks, we are one of the largest firms in Japan. This is where Aoyama & Partners' advantage lies, as we are able to meet the diverse needs of our clients through advice backed by our extensive track record and experience.

Another important advantage is the global scope of countries where applications are filed. We have experience in nearly 200 countries worldwide, from international application by Japanese companies to application in Japanese by foreign companies. Aoyama & Partners is well versed in the unique laws and business customs of each country, and the experience and know-how we have cultivated in obtaining rights in Japan and abroad, as well as our strong network with agents in each country, are also our strengths.

These strengths make Aoyama & Partners a reliable partner for our clients in the protection of domestic and international trademarks.

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Legal Affairs

Approximately 60 international litigation cases
over the past 10 years
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Aoyama & Partners launched the legal department in 2017 based on its experience, including its involvement in several important judicial decisions in the history of patent law. We currently have four patent attorneys and two legal counsel in the legal department.

Legal matters include infringement warnings, infringement lawsuits, various types of contracts, consultations on employee inventions and copyrights, and revocation actions against trial decisions. In recent years, in addition to domestic diputes, the number of international disputes has been increasing, and our involvement in about 60 international litigation cases over the past 10 years is a significant advantage over other patent firms.

When facing infringement lawsuits, the patent attorneys in the legal department and the patent attorneys in charge of the case work together, and depending on the case, form a team with our legal counsel or outside attorneys to be deeply involved in the planning of trial strategies from technical and legal perspectives. For international cases, we also team up with local attorneys in Germany, the U.S., China, and other countries for trials.

The experience gained in these legal matters is also fed back into our application work and is useful for the rights acquisition in the future.

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